Omni literally means ‘all’ which would be told other way multiple. Multiple-channel logistics is highly related with the retailing. Its an experience of shopping focusing on customer’s comfort including analysis before purchase.
Traditional distribution process and line-up which were built around consumers of earlier time, people who used to shop almost exclusively at store and shopping malls and for them online delivery in 3-4 days would have been expected but new age shopping experience is being changed. People who will shop more online especially on mobile-phone and expect same day delivery or click and collect within an hour.