Revenue growth is critical for e-commerce enterprises. In just over a decade, the e-commerce industry has grown by leaps and bounds, revolutionising the way consumers shop. The goal of e-commerce enterprises globally today, led mostly by B2C behemoths like eBay and Amazon, is to satisfy as many customers as possible while continuously scaling up their website traffic, thereby growing their reach. To grow their business, many of these e-commerce companies are adopting a multi-channel business model, but this comes with its own set of obstacles. Lack of consistent branding and messaging across various channels; difficulty with inventory management for each channel and the risk of inventory mixup; managing multiple customer relationships across various channels, which is not only time-consuming but also expensive are some of the challenges faced by e-commerce sellers in a multi-channel model.

What is meant by e-commerce marketplace integration?

This API-based application connects various online marketplaces to a single selling platform in a two-way manner. By connecting diverse e-commerce processes, establishing linkages with inventories, and transferring data from many channels into a single operational platform in real-time, the e-commerce marketplace integration facilitates multi-channel sales.

It lets you organize your product lists across a variety of online marketplaces, including Lazada, Noon, Walmart, Amazon, and others. E-commerce marketplace integration has numerous advantages. Uploading new product details, downloading pending orders, writing invoices, producing labels, printing dispatch manifests, tracking orders and shipments, checking and updating inventory stock, and more can all be done with this tool.

What Are the Advantages of Using an E-Commerce Marketplace?

(a) It automates the selling process :

By automating the entire workflow, including product upload, figure updates, order administration, and so on, e-commerce marketplace integration removes the majority of manual operations.

(b) Increased Data Transfer Speed :

The data flow is rapid and secure because of the real-time connectivity of APIs from all seller platforms. Each data transfer request is verified. It reduces errors by removing friction in the data flow from marketplaces to online stores and inventory.

(c) There is no platform switching :

One of the most advantageous aspects of marketplace integration is that it eliminates the need to switch platforms to handle operations. Instead, all operations may be managed from a single dashboard. E-commerce marketplace integration also saves time and effort for sellers like you by simplifying the selling process. This allows you to focus on other important tasks.

(d) Expand Your Channel Coverage :

Through increased listing performance, integration improves product visibility. It allows retailers like you to connect your gateway to a variety of marketplaces.

(e) Outshine the competition :

Another advantage is that it makes it easier for e-commerce sellers to compete. By repricing products as needed, you can claim the buy box at any time. You can also control discounts and maintain uniformity across all marketplaces.

(f) Increase the visibility of inventory :

You can centralize data across all channels with multichannel inventory control software. The major advantage is that you can keep track of inventory at all of your stocking locations. If a default delivery destination is unavailable, or if the default location is an out-of-stock product, you can deliver it from the next closest location.

(g) Expand Your Audience :

Another advantage is that selling on several platforms allows you to increase brand awareness. It enables you to reach out to new consumers by exhibiting your products on different platforms and developing a brand presence across multiple channels.

(h) Make Demand Sensing Better :

Overstocking can be avoided by integrating an e-commerce platform. It occurs as a result of inadequate forecasting and data collecting, as well as poor planning and anticipation of demand fluctuations. A multichannel inventory control software gives you precise sales estimates, allowing you to avoid overabundance or undersupply situations that cut into a company’s profitability.

(i) Eliminate Errors :

E-commerce marketplace integration guarantees that all processes are integrated seamlessly, reducing the risk of errors affecting your everyday operations.

What are the Characteristics of an E-Commerce Marketplace?

(a) A single dashboard :

You may assess the efficacy of your sales campaigns across several marketplaces using an accessible centralized dashboard. It allows you to keep track of the marketplace’s best-selling products, account-level orders, current orders, lifetime sales, monthly sales records, and more. An E-commerce marketplace connection allows data to flow between marketplaces and inventory through a single dashboard, making it easier for you to do all of your tasks.

(b) Real-Time Information :

One of the most important characteristics of e-commerce marketplace integration is real-time communication between different platforms. It ensures that all figures are updated in real-time, including inventories, orders, and product data. It allows you to sell products across numerous channels while keeping optimal stock levels, eliminating the risk of overselling or underselling.

(c) Robotic Crons :

Automated crons are a feature of e-commerce marketplace integration that eliminates manual errors. Crons are commands that prompt the server to complete a preset task on time. It saves you the time and effort of repeating the same tasks, allowing you to focus on more important tasks. It also helps you to increase the speed with which data is sent between different platforms.

(d) Bulk Product Management and Upload :

Online shopping mall With integration, you may quickly and easily post bulk products from your online store to the marketplace. This allows you to manage your product catalog more efficiently and devote more time to other critical operations.

(e) Order management centralized :

This is one of the aspects of e-commerce marketplace integration that allows merchants to perform all types of order-related operations from different platforms from a single location, such as accept, reject, ship, or cancel orders. If e-commerce sellers cannot manage online orders on schedule, they risk losing existing or potential clients. Sellers don’t have to log in to numerous platforms to manage their orders thanks to a centralized order management system.

(f) Support for multiple seller accounts :

Marketplace connection enables you to manage several accounts from the same marketplace at the same time, regardless of geographic limits. You can sell the same inventory from a single location using numerous accounts.

(g) Shipment and tracking automation :

The automatic dispatch of inventory is made easier with e-commerce marketplace connectivity. You may connect with prominent carriers using centralized inventory management software to ensure that each order is completed and products are delivered to clients on time. With a marketplace connection, you may also track a shipment in real-time. All other details, such as billing/shipping address, shipping carrier, tracking code, and live position, are given to sellers to monitor from their website once the goods are released for delivery.

(h) Live Notifications that are Automated :

The connection of an e-commerce marketplace guarantees that you receive automated live notifications on your web portal. On your portal, you can get immediate updates on any new orders received or refused, low inventory, and so on. For more live notifications, you can further customize the marketplace.

Conclusion :

Logix Platform provides an E-commerce marketplace integration for multi-channel e-commerce sellers, it allows you to sell across different channels using a single platform. It also allows you to reliably target more clients across many geographic locations and receive real-time order distribution changes. Most importantly, it eliminates the need to move between different channels manually, allowing you to post products in bulk. It allows you to devote more time to your work.

As package quantities increase, corporations may turn to unconventional delivery methods like bikes, skateboards, and drones in the future years to reduce last-mile expenses and improve sustainability.

The high costs of last-mile delivery (more than half of the total delivery costs) are due to the loss of cost-cutting methods used in the preceding miles. Without the efficiency and economies of scale provided by consolidated shipping, bulk shipments are broken into thousands of individual deliveries, each with its service level, end location, contact information, and other details.

Although technology such as route optimization has made significant progress in helping delivery fleets to tackle this problem, trucks, and vans are no longer the only participants in the last-mile game worth mentioning. Companies are increasingly seeking alternate and unorthodox modes of package delivery to keep costs down and service levels up as e-commerce propel package deliveries toward a market worth of $666 billion by 2030.

Bikes And Skateboards: Maximising urban mobility for quick delivery-

Personal mobility equipment such as bicycles, roller skates, and even skateboards are gaining popularity as a means of assisting couriers and delivery employees in navigating urban environments.

Aside from their lower prices, these gadgets outperform trucks and vans in various aspects, the first of which is onboarding. The requirement for a driver’s licence, valid registration, and road experience is removed, making it easier to find delivery employees. Another key benefit is mobility, which is the whole purpose of these devices: a courier on a bike or skateboard may travel where a driver cannot and use pedestrian paths to avoid congested roads. In urban delivery, GPS tracking has revealed that bikes can be 1.6 times faster than vans.

Switching away from conventional delivery vehicles has significant environmental and ecological benefits. For example, an e-cargo bike is predicted to generate at least eight times fewer emissions per kilometer than a diesel van, while also assisting in the reduction of urban congestion created by delivery vehicles hunting for parking. With its Eco Courier service, Indonesia’s Westbike Messenger has set a good example by providing same-day delivery in Jakarta utilising bicycles that do not require engines or gasoline.

Drones and robot couriers are the next steps in delivery automation :

High-tech delivery automation in aerial drones and ground-based courier robots of various types has a bright future. Drones already account for more than 61 percent of the autonomous last-mile delivery business, which is predicted to increase at a 19 percent CAGR over the next decade.

Drones have already been used to carry e-commerce purchases, food, and even medical supplies around the world in recent years. The costs of a traditional ground-based fleet would be eliminated by using a fleet of these unmanned aerial vehicles to transfer items from hubs to adjacent addresses. When integrated with consumer-facing app-driven track-and-trace features, this would enable a delivery pace that reduces failed attempts and maximises pleasure. With time, current trucks might be used as mobile launch bays to integrate drones into last-mile operations, extending on-demand drone coverage and assisting drivers in maintaining SLAs in hard-to-reach locations.

Autonomous courier robots, whether wheeled, bipedal or otherwise, provide a viable alternative to trucks and vans. Aside from saving money on experienced drivers, these machines can work around the clock, just like their aerial drone counterparts, responding to requests at any time of day and even waiting for clients if necessary. Drones and delivery robots are both substantially greener than conventional cars because they are driven by electricity. Drones, for example, generate up to 54 percent fewer pollutants than trucks on short-distance runs, according to studies.

Both of these machines are expected to work together in the future to automate the last mile. According to studies, robots might transport more than 20 billion items per year over the next decade, producing $50 billion in revenue. With these advancements and the rise of personal mobility devices as a viable option for delivering consumers in dense or infrastructure-deficient urban environments, delivery fleets have a variety of possibilities for future expansion.

As you can see, a reliable last-mile delivery system may significantly improve your productivity and delivery experience. LogixPlatform has been enabling retailers all around the world to improve their last mile operations and increase delivery efficiency. Sign up for a brief demo to see how we can improve your last-mile.

With increasing internet penetration and the ubiquity and low cost of smartphones, consumer purchasing behaviour is shifting dramatically. With so many options, consumers are finding it easier and faster to find, assess, buy, pay for, and return things. The truth that these changes will bring is that a customer can interact with a company via omnichannel at any moment. Many merchants and manufacturers around the world are attempting to adjust to the new reality, which is emerging as a trend and a clear requirement for long-term survival.

Today’s consumer experience does not end with the purchase of a product; it continues until the product is delivered. A standard multi-channel strategy will not be enough to meet client expectations right away. Information accessibility, quickness, and personalization of service are critical factors in wooing today’s customers. Offline and online, the channels operate independently and frequently compete with one another. Companies must adapt to a high-performing, cost-effective, omnichannel network to provide excellent customer experience across all channels.

New omni-channel logistics models combine in-store operations with traditional and e-commerce supply chains in the hopes of increasing profit and performance. Companies must focus on two main areas to build and develop a cost-effective omnichannel supply chain: increased speed and convenience, and a high-performing cost-effective network.

To orchestrate flexible fulfilment options across channels, supply chain networks must be significantly more adaptable. Converged inventories are being used by leading retailers to improve enterprise-wide stock levels while maximising availability across channels. Retailers must be able to allocate and fulfil deliveries on a dynamic basis.

Companies may now create flawless experiences at a low-cost thanks to new-age technologies. By providing customers with real-time visibility, brands can ensure consumer loyalty.

Enhance Speed, Flexibility, And Personalisation Through Last-Mile :

Converged inventories are being used by leading retailers to improve enterprise-wide stock levels while maximising availability across channels. Retailers must be able to allocate and fulfil deliveries on a dynamic basis.

Companies may now create flawless experiences at a low-cost thanks to new-age technologies. By providing customers with real-time visibility, brands can ensure consumer loyalty.

Predictive analytics and data visualisation can help improve future demand patterns and find products closer to customers, allowing for faster and more cost-effective delivery. Invest in a mobility solution now to create a cost-effective and adaptable logistics system for Industry 4.0!

When a consumer or direct salesperson places an order with any eCommerce website, the warehouse team builds a ready-to-ship package and digitally notifies one of the various 3PL partners through LogixPlatform. As a result, the ‘after order’ customer engagement begins, which is critical in today’s era of the client as the centre of all corporate activities. Ecommerce store has reduced delivery times and evaluated 3PL partners based on their on-the-ground performance, separating the star performers from the laggards, thanks to the nimble and flexible mobility solution. Various multinational companies are using technology and mobility to improve customer journeys to be successful in omnichannel logistics.

With LogixPlatform you can also build a high performance cost effective network with great customer satisfaction. To know more about LogixPlatform, Visit: https://logixplatform.com/ or book a demo with us now.